Well, to tell you the truth, I don't remember the times that friends or customers called me saying: "Hi, I want a website with a simple but really cool design, maybe with a product gallery and also an e-shop, maybe also a forum would be nice and of course I want to update it myself and not to forget RSS for the news."
Nice approach. The customer / friend knows what he/she wants. And then you get to the point telling him that it would cos X thousand euro. If he/she will not hang up instantly it's your lucky day. "So much? I expected something less, something like 300 euro". Then you hung up the line.
A nice 300 euros website background
Lets evaluate the meaning of the 300 euro cost for a website. - 1 hour of a web designer costs from 18 to 30 euros > average: 24 - 1 hour of a developer costs from 25 to 42 euros > average: 33.5 So approximately you have around 10 working hours for both of them (almost five from each) to build a brand new and also unique website. No further comment! :)
In marketing and advertising, what you pay is what you get!