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It is said by Peter Drucker "Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost centre". Marketing is the essential element for a company in order to transform the products or services to necessitates for customers and finally to transform the investment to profit. Companies are adjusting their marketing mix strategies to reflect anticipated market differences in the EU market. The condition of four P's (4Ps) has major impacts and finally dictates if a company will be healthy or not.
Price - Promotion - Place - Product
The World Wide Web (WWW), as a market, is rapidly moving through the stage where the novelty of buying on the web is giving way to a more sophisticated customer who has more and constantly improved demand for product and for services. In the market and especially in the Internet Market the space for small and medium companies, not only exists but also encourage this fact. Let us not forget that Amazon.com has achieved to harmonize the four Ps and maybe in few years more than 50% of consumers will trust companies like this one.
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