|
 Following the steps of Microsoft, Google continues it's expansion through acquisitions.
The NY Times report: "Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick's advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies." (full story)
The reactions so far?
BusinessWeek agrees: "DoubleClick has something that Google, for all its money and smarts, doesn't: a vibrant advertising business for banners, videos, and other so-called display ads often intended more to promote brands than to generate immediate sales" (full story)
Meanwhile, columnists on Infoworld (Google-DoubleClick: Dangerous monopoly?) and ZDNet (Google DoubleClick marriage (can be) risky business) fear the worst, either for Google or for... advertisers and publishers. Finally, bloggingbuyouts suggests that Google doubles it's fresh $3.1bn acquisition record and buy Monster.com At the very least, the future will be interesting...
share  |
| 
|
