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I often pick up the telephone and listen to the almost same story:
"Hi, I have a company named XYZ and I want a website, but please I need it fast. Can I have it in two-three days?". First time this happened, and I said ok, we will do it (since I like to cope with difficult deadlines), there was a major crisis in my office. I had to buy at least 15lt of Coca Cola, and a new coffee machine. I think one of my developers mixed Coca Cola and Coffee finally. Of course we made something nice (as always) but, the problem is again on the customer side.
Let us take Cinnamon as an example. About 80% likes cinnamon, but if it isn't in powder, then it is really difficult to spread it over a cake. What I mean is, you may have the perfect product, the ideal company that would be both mostly appreciated by customers. But if you don't pay attention to the image and the market positioning, then a website or an advertisement, may produce negative influence.
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