I often get the question: "Why should I have a nice website, I have a great company and a adequate web page with my contact information and some products... why pay to make it better?"

Simple answer:

• You will gain appreciation
• You have a store 24/7 with low cost ready to bring you money!
• You will get more customers and unexpected sales

I suggest:

• Have a perfect design for your website that will be in common with your corporate profile
• Optimize your website for the search engines (SEO)
• Invest time on your website! 

Interesting articles: Wikipedia, Marketing Today