Recently I am reading allot of views and articles about
Internet Marketing. First of all "
Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing".
But how can somebody achieve a prosper M@rketing. There are three basic methods:
- create a nice website with an affective design reflecting your company identity (I am not going to start again commenting how important this is),
- SEO (Search Engine Optimization) it properly with keywords and smart content and
- send periodically targeted newsletters to your subscribed users (NO SPAM!!!) that will inform them about your products and services.
Now, just think of the last moment you spent on these three points. How did you feel? Was it a moment of enthusiasm or just a moment that you were thinking: "Oh my God... thousands of companies before me do the same thing... what am I going to do? How am I going to sell???". Now lets go back to the previous question... You could think that the kitty is a big company and the rabbit is you (nothing personal!) ... who is scared?
A: nobody...