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 Such a target to accomplish... Ferrari
Wednesday, 10/10/2007. Only a few weeks before 2008. Do you remember the business targets you had the first day of this year? Which where they? Let's see:
- more customers
- more sales
- more revenues
- more projects
But if you take a closer look you may find that the basic factor of all is "money" ... call it euro, dollars, yen... money. But this is not a target that will bring you results! I know it sounds strange, but thinking of money wont bring you customers. On the contrary! It will make them go away, since they will feel threaten that you are after their wallet. Especially in IT, where customers will say "why does it cost so much and I should pay you?!?!" before even making an analysis of the benefits that your service/product will give, they will not even let you demonstrate your offerings!
Let's now alter these targets just for the remaining weeks of this year and let target for:
- more publicity
- more success stories
- more efficiency
- more contacts
So what do you think? Better?
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can i ask for a Porsche?
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bravo, strategy first.
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