... will you click?
It started all in '02. I was in front of a fantastic marketer in
Nürburg that asked "I am having a commonly appreciated product, a good reputation as a company a nice marketing plan, but... I can only get an increase of sales from 5% to 10% per year ... what is happening?"
What I did was distributing a simple survey to his best customers.
Questions:- do you need this product?
- will you buy it again?
- did you like the price?
- how old are you?
Results:- 36% Yes
- 64% Yes
- 43% Yes
- 22% 10-20 / 38% 20-30 / 25% 30 - 40 / 15% 40 - 50
For me
#1 and
#2 are contradicting the
#3. Then I also bought the product. And I was still buying it while I've been to that area. Why? Because of a unique factor. In modern marketing, what I think is missing is
more human interaction and
understanding... A marketing plan that would be not based on fundamental human needs but based on supplying confidence and trust from the advertisement to each support level of the company, will finally be a win-win situation for both parties. But again, already part of this is happening. So what is missing in order to
get on top and differ from your opponents is first of all belief on your product/service, some communication experts to train the sales and the support department and a really smart advertising plan concentrating on why your product exists and is useful. So...
what was the factor:
the smile on his sales persons face! :)
