It's a common conclusion, things are not as they seem to be! OR at least with marketing they seem better. Like the
Bananoctopus, a used banana (
Chiquita are my favorites) that you would throw it away, suddenly it has new meaning, because it has an unusual shape, an octopus (
20000 leagues under the sea - The Legend of the Giant Octopus by Jules Verne), so it attracts your attention. But still, it's an almost worthless eaten banana. Great marketing for a bad product!
Now, talking about products, you, have a product. What are the values of this product? Forget about competition. Competition will always exist to make you work harder in order to enhance first yourself and then your company. Forget about taking
euros,
dollars,
yens,
pounds or name whatever else! That's not how business is done. Your product has
ONE value and based on this value you can base your marketing and communication to the targeted niche and get results by providing this value to your customers. Simple isn't it?
