Yesterday I was in an exhibition about new media. It was so glamorous and really impressive. Some pretty big companies where participating. You know, those that need to spend a lot of eurodollars each year in marketing, brochures and flyers. So I took three brochures. I believe it was not a coincidence, but the overall context was the same. As in... the same! "We arethe best" (of course), nobody could compare with us, we are also the cheaper provider in our services and so on. There were a lot also of nice pictures of happy people since, I assume, they bought their products. But the thing is, like me they did attract people to at least take those brochures.
I could identify three elements that attracted me:
