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 Look closer... Yesterday, I had a nice discussion with one of our customers about brochures (finally today we finish ours). He has a lot of experience in this field. He discovered one ellement in our new brochure that I would have never seen. He said, your brochure has a unique style. We are not imitating any other company in the field. Of course we pray God to have inspiration... but it's true. When we started it we followed the workflow mentioned bellow: - Why do we need a new brochure? It's 2008 and the company is moving on, the 2007's brochure was nice for that year, but now we want to achieve more!
- What will be the appropriate length for the brochure? I spent a night thinking of that. 2006's and 2007's ones where having about 5-6 pages. Is it what we need ? YES! Potential partners and especially customers will never read more (I wouldn't either!). They will be impressed, but never read it.
- Do we continue wanting a new brochure? No... Simple as that. We will modify some pages and add some customers and we will PDF it!
- What else do we need? A small booklet, for those that are really interested reading about Apogee's accomplishments and also for public procurements and tenders!
- What will be the design? And she said "do a prototype in Microsoft Publisher". The what? Really, I only know Adobe Photoshop... What's that? I am telling you... without that, it would have taken ages to build it... (of course I rendered the images in Photoshop first!). We did the prototype, send it to some professionals to take feedback (I am talking about the first content page) and voila... it's almost done! 24 pages!!! (3 are blank).
In project management, to redirect your effort to another goal, it doesn't mean failure, but deep understanding of the situation and retaining the uniqueness!
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