This morning I had an interesting conversation with a friend from LA. His phrase was simple: I lost a customer. Think of it for a moment, what does it mean to loose a customer?

• First of all we are in a non-ethic market, where the law of the jungle (the stronger survives) always existed and will exist, which means that if we are not good enough then... let's forget about business and so on, and do something more simple. So, if your customer is not satisfied of your services, he/she Google and in 5 minutes will have more than thousand companies doing better your business. Why better? Because you let them go!!! Simple as that...
  
• More to that, let's think of the "loosing-a-customer" work-flow. You a) did a sale which means convinced your customer that you worth something b) you worked to provide him/her your services c) your quality standards are low so he/she is not satisfied d) you do not respect both your customer and yourself, otherwise you would have avoid loosing him/her.
  
• Finally,  it's not that you are loosing some $$$ but some $$$.$$$.$$$... why? because this not-satisfied customer will be a non-best-practice for you!!! So the impacts may be countless...
  

There is also a theory by Rumi, that "if you loose from around you a person that worths, you loose a part of yourself"... So... back to work, and appreciate your customers more as you appreciate yourself!

Flavor of the day: Fine Chocolate by La maison du chocolat

Must watch: Riders on the Storm, The Doors