Well, yesterday we discussed about the respect that customers should exhibit to you and your services or products. The key question to that is: do you worth it? I believe it! Do you? Let's find out by simply answering yes (1) or no (0) to the following questions... so... do you:
have your company's website as your default homepage on your browser?
say to your friends "I am happy working in the company XYZ"?
want to get more salary?
spend more than three hours per day on the phone?
care if what will sell will be something valuable for your customer?
have a friend in the company you work?
contact your friend to sell them your products?
say "no" to customers that you can't communicate?
make 50% off price in a special occasion that could be proven valuable for your company?
smile the end of the day while leaving your office?
Now... things are simple, add the "Yes" (1) and if:
Sum <5, change occupation, you never wanted to be a salesman;
Sum =5, you have selected the Buddhism path: the middle way;
Sum =10, what can I say... if you recount them you might even have 11 or 12...
So, I would suggest the following: when you will have your next cold-call, feel the person on the other line, and if a proper communication exists.. go for it, otherwise... next call!!! (btw Skype is cool!)