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positioning matters
It's true that the last couple of years the quality of websites improved radically.
There are three main reasons for that: - companies realized that market will not accept them if they will not have a strong presence on web
- companies understood that investment on their image is important and in extend a 24h/365d running shop, should prove their qualities
- market is not regional or national, but international, therefore opportunities arise each second from all over the world (this is why WWW starts with World)!
Today, through Google (apologies for the rest of search engines, but googling is a verb nowdays...) customers or interested persons on your thoughts will reach your product or content in maximum two days!
Of course, there are many companies that do not still invest a lot on Internet. Those will not survive if they will not adapt to the accelerating evolution rhythm, since e-business makes more sense than business.
Tips:
0. prove and invest in your quality
1. have a nice design and content presentations with no lengthy paragraphs
2. use keywords everywhere! in all images! everywhere!
3. be attentive on your content and language. details matter!
4. advertise your website
5. if you spam, offer a possibility to unsubscribe
6. provide free instruction and demo on your products
7. use clear contact details and a mission statement
8. respect privacy
9. update constantly your content
Useful links:
http://www.w3c.org/
http://www.google.com/
http://www.adobe.com/
http://www.thefwa.com/
N.
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