Date: Thursday 11 October, 2007 | Posted by:

I Love Hot Chocolate
Make a choice: Lindt or Marcolini?

In life there many kind of pleasures. Name them... But one of them is having a special position in our mind. Chocolate! Milk, vanilla, ginger, black, coffee, lemon, cherry, strawberry... whatever combination you can imagine! Recently I ate duck with sauce of chocolate and balsamico, and it was delicious. And then, you can also drink it, with 40% of milk 20% chocolate and the rest 40% water... the perfect combination. So imagine now, you are in a snow shelter, and its cold outside. I bet the only thing that would make you feel nice... is a hot cup of chocolate.

So today, we reserved (thanks Markos) the domain www.ilovehotchocolate.com which will be the official name of this website (logo). The main reason that I did is because I trust that it gives a positive feeling. We all kind of want that to start our day. Don't we?

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Date: Wednesday 10 October, 2007 | Posted by:

Ferrari
Such a target to accomplish... Ferrari

Wednesday, 10/10/2007. Only a few weeks before 2008. Do you remember the business targets you had the first day of this year? Which where they? Let's see:
  • more customers
  • more sales
  • more revenues
  • more projects
But if you take a closer look you may find that the basic factor of all is "money" ... call it euro, dollars, yen... money. But this is not a target that will bring you results! I know it sounds strange, but thinking of money wont bring you customers. On the contrary! It will make them go away, since they will feel threaten that you are after their wallet. Especially in IT, where customers will say "why does it cost so much and I should pay you?!?!" before even making an analysis of the benefits that your service/product will give, they will not even let you demonstrate your offerings!
Let's now alter these targets just for the remaining weeks of this year and let target for:
  • more publicity
  • more success stories
  • more efficiency
  • more contacts
So what do you think? Better?

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Date: Tuesday 09 October, 2007 | Posted by:

Menara Gardens
Nice...

Have a look at this picture... it does give you the feeling that you would like to go there! Try booking a hotel and a flight with orbitz or expedia (my favorites) or some of your choice. But, where is this place?
Assume now that you are in a business fare or a conference, that is exactly what you ever wanted to be in order to meet important persons for your business or even to sell. Which are your weapons? Your smile, your non smelly breath, your nice suite... everybody has that. But then what? ... Your business card... Without this, that important person for you, will simply forget you after one hour or five minutes, and never reach you. In order to persuade though with your business card, it should have the following characteristics:
  • clean (yes... clean!)
  • provide immediately information such us:
    • Company name, logo and moto! (I can't make it blink...)
    • LAST NAME, First name
    • Position in the company (if not managerial)
    • Address
    • Telephone
    • Website
  • nice design
  • not simple 3mm paper, but something that will be noticed by the sense of touch (one of the five senses)
  • not blank on behind
Now to solve the mystery, the photo is taken from the Menara Gardens, a paradise on earth...

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Date: Monday 08 October, 2007 | Posted by:

please eat me!!!
Q: who is scared???

Recently I am reading allot of views and articles about Internet Marketing. First of all "Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing".
But how can somebody achieve a prosper M@rketing. There are three basic methods:
  1. create a nice website with an affective design reflecting your company identity (I am not going to start again commenting how important this is),
  2. SEO (Search Engine Optimization) it properly with keywords and smart content and
  3. send periodically targeted newsletters to your subscribed users (NO SPAM!!!) that will inform them about your products and services.
Now, just think of the last moment you spent on these three points. How did you feel? Was it a moment of enthusiasm or just a moment that you were thinking: "Oh my God... thousands of companies before me do the same thing... what am I going to do? How am I going to sell???". Now lets go back to the previous question... You could think that the kitty is a big company and the rabbit is you (nothing personal!) ... who is scared?

A: nobody...

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Date: Monday 01 October, 2007 | Posted by:

team your company
Perfect... no?

So, let's start the project... but what is a project?

Organizations perform work. Work generally involves either operations or projects,
although the two may overlap. Operations and projects share many characteristics;
for example, they are:
  • Performed by people.
  • Constrained by limited resources.
  • Planned, executed, and controlled.
Operations and projects differ primarily in that operations are ongoing and repetitive while projects are temporary and unique. A project can thus be defined in terms of its distinctive characteristics—a project is a temporary endeavor undertaken to create a unique product or service. Temporary means that every project has a definite beginning and a definite end. Unique means that the product or service is different in some distinguishing way from all similar products or services.
Projects are undertaken at all levels of the organization. They may involve a single person or many thousands. They may require less than 100 hours to complete or over 10,000,000. Projects may involve a single unit of one organization or may cross organizational boundaries as in joint ventures and partnering. Projects are often critical components of the performing organization's business strategy. Examples of projects include:
  • Developing a new product or service.
  • Effecting a change in structure, staffing, or style of an organization.
  • Designing a new transportation vehicle.
  • Developing or acquiring a new or modified information system.
  • Constructing a building or facility.
  • Running a campaign for political office.
  • Implementing a new business procedure or process.
Source: PMI - William R. Duncan, Director of Standards

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