Look closely at the photo. When I first saw this picture last week, and I thought it's a nice view... of north pole, perhaps. My mind would never go that it is a place named Pamukkale, which means cotton castle, which is a natural site and attraction in south-western Turkey in the Denizli Province. The ancient city of Hierapolis was built on top of the white "castle" which is in total about 2700 meters long and 160m high. It can be seen from a great distance, eg. when driving down the hills on the opposite side of the valley to the town of Denizli, which is 20 km away.
The tectonic movements that took place in the fault depression of the Menderes river basin did not only cause frequent earthquakes, but also gave rise to the emergence of a number of very hot springs, and it is the water from one of these springs, with its large mineral content — chalk in particular — that created Pamukkale. Apart from some radioactive material, the water contains large amounts of hydrogen carbonate and calcium, which leads to the precipitation of calcium bi-carbonate. The effect of this natural phenomenon leaves thick white layers of limestone and travertine cascading down the mountain slope resembling a frozen waterfall... (Ref: Wikipedia)
Without knowledge, which actually is information, we are leading in assumptions that may not reflect reality. The way that we present things should well defined. We are focusing on Search Engine Optimization (Ref: Wikipedia SEO) without even understanding the value of our products, of our business image and our sector. There is a simple way to define it. Take a piece of paper,
step 1: write down ten words describing (but ten...)
your business
your sector
your product
your expectations
step 2: strike through 7
step 3: voila!
This is what you want to do, this is what you want to sell, these are your META-DATA (Ref: W3C Metadata) of your actual business.
After about a month in my new apartment, I realised that I was not alone. It was past midnight and I was lying on my bed watching television, having enjoyed some local specialties, acquired from the neighbourhood. The plate was still on the nightstand. And there I saw something next to me. It was a little shade, which moved really fast and disappeared as soon as I realised its existence. And then I knew I was not living alone. There was a pest in the house. And it was no insect, like the ones I was used to. This pest was a mammal, namely a mouse... Full document... by Dimitris Kourkoulis (an Apogeer).
Comment: in Apogee we always make your life more interesting...
I often pick up the telephone and listen to the almost same story:
"Hi, I have a company named XYZ and I want a website, but please I need it fast. Can I have it in two-three days?".
First time this happened, and I said ok, we will do it (since I like to cope with difficult deadlines), there was a major crisis in my office. I had to buy at least 15lt of Coca Cola, and a new coffee machine. I think one of my developers mixed Coca Cola and Coffee finally. Of course we made something nice (as always) but, the problem is again on the customer side.
Let us take Cinnamon as an example. About 80% likes cinnamon, but if it isn't in powder, then it is really difficult to spread it over a cake. What I mean is, you may have the perfect product, the ideal company that would be both mostly appreciated by customers. But if you don't pay attention to the image and the market positioning, then a website or an advertisement, may produce negative influence.
Let us have a look of this nice landscape located in Sweden. There are three colors. Yellow, Green and Blue. The trees are in three different positions, in the Blue, in the Green or in between. Yellow is the basis for all. Let us now make the following connotation:
Yellow = Knowledge
Blue = Experience
Green = Revenues
The basis of all is Knowledge. But targeted knowledge. Achieving certain goals and being in top means that the knowledge you acquire you also prove it in your daily work, and also your daily life. Appreciation is coming only after hard work and reading. Especially in the IT field, a blessed field, that each day new things are explored and coming to us, via e-collaboration and communities, to stay away from IT daily news and tactics, will lead you out of the market. Youngsters have the passion and the powers to work allot, but they are not well paid. On the other hand, experienced on IT, are getting more revenues, but also bored. There is no intermediate state. The solution is one, you should have dreams but also be patient and work hard, and when you achieve the first step, think of your past, and how you got here.
