Date: Wednesday 07 March, 2007 | Posted by:

Some time ago, I demonstrated our protocol system to an organization. Everybody was happy. The FC manager the HR manager the IT manager, even the General manager was happy (in organizations you have many managers). Except for one lady that was (of course) manager of the protocol department. She asked me a question: Do you think that you can have all these protocol books inside a computer? (I hoped she meant electronically). This is my work of years (20+) and nobody can do it.

What would you do in my position?

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Date: Wednesday 07 March, 2007 | Posted by:

Many children are able to clutch onto a mouse as soon as they are able to start gripping and stacking blocks, around age two.

Around the age of three, mathematical and alphabetical skills can be enhanced, still by software.

At the time a child enters kindergarten and starts to interact heavily with others who share his/her interests, the Internet can be introduced.

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Date: Monday 05 March, 2007 | Posted by:

E-Learning comprises of learning as well as teaching methods which are electronically supported. When incorporating eLearning methods in the learning process, some of the following may be utilized: delivery via computer and/or internet, use of dedicated CD-ROMs as well as software programs, audio and video techniques.  

"eLearning is the effective teaching and learning process created by combining e-digital content with local community and tutor support along with global community engagement." (Business Bible, Elearning p. 473)

Facts:
  • 40% of Internet users are on the age scale of 18-29. A critical age range, where they are stabilizing their knowledge field. They are also familiar with computer and Internet use.
  • More and more universities use e-Learning as an additional learning method, and are actually gathering international students as well.
  • Many country members of the European Union, are now using emerging technologies in most situations on governmental, but they do not utilize "e" learning on universities even thought there are several EU funds that are not even approached.
  • After 1999 – 2000, during which time there was a boom, still many EU countries private sector and IT&T companies are not interested on developing and applying e-Learning model in projects for public sector or other academic / learning institutes anymore, and of those attempts that succeeded, the results are on a low quality level.
Interesting link: http://www.elearningeuropa.info

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Date: Monday 05 March, 2007 | Posted by:

click to enlarge
One of the cool things we developed for the Blog module of Apogee Essence is the ability to post articles with a simple mail. Image attachments are also possible, but we didn't stop there. Mail notifications are sent when there is a new comment, and we can reply to them via mail as well.

One can practically do the majority of daily actions without logging to the CMS.

The photograph is from Maria's appartment in Brussels, where she recently moved as part of a project. Soon enough she'll have full internet access and will be posting her experiences, eh Maria?

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Date: Sunday 04 March, 2007 | Posted by:

It was '96 when I made the first successful sale of a website. I admit that the customer was really interested in new technologies and ways to sells his products. We started around April and published the project on early September.  The product was acceptable by the public and the sales arrived almost immediately. The ROI was fast and the customer was pretty satisfied. Competitors where also interested to develop similar websites, and they started changing radically their marketing policy. The website survived two and half years. It still exists but the orders are 10% of the starting months. Why? It is still the same brand, the same products and the same marketing. Though, the last one misses an "e" in front.  

E-marketing extends the principles of the standard marketing (the well known marketing mix of the 4P's - Product, Price, Promotion, and Positioning) in the following points:

  • Update: Keep your customers, always wanting to access your website. Provide them with new products but describe them briefly in a way not just to convince them, but to make then feel that your product is what they want. Websites that do not update their home page and do not allow customers interactions / feedback, in about two years maybe be found in Google archives, just because their managers assume that products are more important than existing or potential customers and how to establish relation with them.
  • Design: Voice of the customer: "I want my website's elements to move... to drag them and drop... to listen to my favorite music... to have a large image as background with extremely good quality... plus I want it blue as my favorite color". Reactions:Developer/Designer: faint or over tired - Customers: watch for 45" a label telling them "Loading, Please wait..." (it will also move) and visit the competitor.
    Of course we want and need the best way to present our company and products but this doesn't exclude that simplicity is also nice. Customers need to access information fast, which they are presented accurately and nicely.
  • Service - Support - Privacy: Write always a Disclaimer and always prove that you follow it. Relations between companies and customers (like eBay or Amazon) are successful due to the fact that those companies honored what they claimed.
  •  Budget: Why are, most of the financial department head confused when they a digit with more than three zeros after it, with the "e" reason in front, ready to get a stroke? They should think that this budget will secure also their salary. Don't forget, we are living in a difficult era!
N.

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