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I propose you this weekend just to think of a target, but only one target, to accomplish next week! Have a nice weekend!
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 Look closer... Yesterday, I had a nice discussion with one of our customers about brochures (finally today we finish ours). He has a lot of experience in this field. He discovered one ellement in our new brochure that I would have never seen. He said, your brochure has a unique style. We are not imitating any other company in the field. Of course we pray God to have inspiration... but it's true. When we started it we followed the workflow mentioned bellow: - Why do we need a new brochure? It's 2008 and the company is moving on, the 2007's brochure was nice for that year, but now we want to achieve more!
- What will be the appropriate length for the brochure? I spent a night thinking of that. 2006's and 2007's ones where having about 5-6 pages. Is it what we need ? YES! Potential partners and especially customers will never read more (I wouldn't either!). They will be impressed, but never read it.
- Do we continue wanting a new brochure? No... Simple as that. We will modify some pages and add some customers and we will PDF it!
- What else do we need? A small booklet, for those that are really interested reading about Apogee's accomplishments and also for public procurements and tenders!
- What will be the design? And she said "do a prototype in Microsoft Publisher". The what? Really, I only know Adobe Photoshop... What's that? I am telling you... without that, it would have taken ages to build it... (of course I rendered the images in Photoshop first!). We did the prototype, send it to some professionals to take feedback (I am talking about the first content page) and voila... it's almost done! 24 pages!!! (3 are blank).
In project management, to redirect your effort to another goal, it doesn't mean failure, but deep understanding of the situation and retaining the uniqueness!
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Happiness in Chinese For the past one month, I am trying to learn some Chinese words. It's not because I only like it, but I believe in that market. I understood some interesting things! - In order to think (the first level before speaking) you need to wash out everything you know about the way that the rest languages are set. If you stay loyal to your language of thinking... just forget it. Learn HTML. It will be easier! Use reverse logic!
- When you start a new language you need to decide to do it and also identify why you are doing it! Respect your time!
- Read each word you learn seven times. As Socrates said "if you repeat something seven times you will never forget it". Be persistent!
So let's sum it up! In challenging situations, in order go through them just use your reverse logic by respecting your time and being persistent on the solution and not the challenge!!!
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Well... thank you Randy! Hi! We again started re-designing our re-designed brochures! Yeap. Almost each year we change design. It's not because we like selling. It's just because we like creating! Yes we do have a lot of running projects. Yes we are close to deadlines. But what should we do? Not express our creativity for Apogee? But if we will not, who is going to buy our services? Who is going to say "ok, they care about their image, it's also nice , so I will have a contract with them! (repeat please)". There is no discussion about changing logo or business moto. If you do it after four years of your business existence then you are out of business. But, to change design in brochure it's just ideal especially for potential customers that they come to your website, they download your brochure, they store it, they totally forget about you ... and then they return to your website and so on. So, when exactly your last time that you spend on re-designing your brochure? And finally when you do that, don't use just some standard templates. Create!
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Sanremo 72: Delirium I love music, and specially songs with fantastic lyrics!!! Have a great weekend! "Nei suoi occhi c'è la vita, c'è l'amore
nel suo corpo c'è la febbre del dolore
sta seguendo una luce che cammina
lentamente tanta gente s'avvicina.
JESAHEL, JESAHEL, JESAHEL, JESAHEL
Mille volti come sabbia nel deserto
mille voci come onde in mare aperto
terza strada stan sfiorando i grattacieli
quinta strada sta volando verso il sole.
JESAHEL, JESAHEL, JESAHEL, JESAHEL
Liberati dal cemento e dalle luci
il silenzio nelle mani e nelle voci.
JESAHEL, JESAHEL, JESAHEL, JESAHEL"
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